Marketing & Communications: Integrated Digital Campaigns

As a creative in marketing, I elevate digital growth strategy through high-impact visual communications.

  1. Australian Open 2026

  2. WEC Announcement

  3. Carabao Cup 25/26

  4. LaLiga El Clásico 2025

  5. F1 “You’e Missing Out”

1

beIN SPORTS: Australian Open 2026 Integrated Campaign

  • Role: Motion & Graphics Designer

  • Deliverables: On-Air Graphics, Fan Zone Activation, Social Media Assets, Media Buys

  • Key Impact: Experiential design for fan zone activation, “AO By The Quay”

I worked across broadcast production and experiential marketing to drive fan engagement. Alongside the creative team, I produced high-volume digital media buy assets and engineered on-air graphics deployed across beIN SPORTS' APAC regions.

The centerpiece of the campaign was "AO by the Quay," a massively successful fan zone activation that achieved overwhelming foot traffic. My key contribution was the environmental design concept for the Harry’s Bar Takeover — the event's food, drink, and indoor screening extension of the event. “AO by the Quay” delivered exceptional commercial ROI, earning high praise and strong favor from Tennis Australia, successfully solidifying this important new partnership.

Harry’s Bar (Before)

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Harry’s Bar (After)

Media Buys:

2

beIN SPORTS: World Endurance Championship (WEC) Acquisition & APAC Announcement

  • Role: Strategic Communications & Graphic Designer

  • Deliverables: Campaign messaging and localised social media announcement kits for APAC affiliates

  • Key Impact: Successfully announced beIN SPORTS’ acquisition of the World Endurance Championship rights across the APAC region to drive awareness, subscriber engagement, and regional affiliate pickup.

To ensure the global announcement resonated locally, I conducted market-specific research to shortlist and feature drivers with high regional popularity, choosing key talent from Hong Kong and Indonesia. I also identified those with strong F1 backgrounds, in order to leverage on existing F1 fanbases, since F1 was already a core broadcast property of beIN SPORTS.

3

beIN SPORTS: Carabao Cup 25/26 Integrated Campaign

  • Role: Motion & Graphics Designer

  • Deliverables: Hero Motion Promo, Social Media Assets, Media Buys

  • Key Impact: Optimized artwork longevity across 3 major tournament stages.

I crafted the visual and motion identity for the Carabao Cup multi-channel rollout. By engineering high-spec, dynamic motion graphics for the Quarter-finals, I provided the marketing team with a versatile "Hero Asset." The template design system was scaled seamlessly across multiple subsequent tournament stages, significantly cutting production turnaround times and optimizing artwork longevity across regional digital touchpoints.

4

Photos taken from Lippo Mall Kemang’s Instagram

beIN SPORTS: LaLiga El Clásico 2025 Multi-Market Live Activations

  • Role: Motion & Graphics Designer

  • Deliverables: Large-Format OOH Event Print Kits, Gamification Booth Assets, Partner Branding Kits, Digital Assets

  • Key Impact: Standardized regional design assets to support massive live viewing turnouts in Malaysia and Indonesia.

  • Key Venues & Partners: IOI City Mall (Malaysia), Lippo Mall Kemang (Indonesia), unifi TV, Vidio

I managed the end-to-end print production pipelines and regional digital assets for beIN SPORTS’ El Clásico 2025 fan activations at IOI City Mall (Malaysia) and Lippo Mall Kemang (Indonesia). I prepared print assets ranging from massive 12-meter stage backdrops to interactive gamification booths and event signages. Simultaneously, I also delivered co-branded assets for affiliate partners unifi TV and Vidio, including acquisition creatives for Eventbrite. I ensured absolute visual consistency, establishing a cohesive and immersive atmosphere for thousands of regional football fans.

5

beIN SPORTS: Formula 1 “You’re Missing Out” Integrated Campaign

  • Role: Motion & Graphics Designer

  • Deliverables: Social Media Assets, Media Buys

  • Key Impact: Scaled net-new fan acquisition through storytelling approach.

I created cross-channel assets for this high-velocity fan acquisition campaign. Developed specifically to capture casual sports viewers by triggering immediate FOMO (Fear Of Missing Out), the creative strategy relied on high-intensity storytelling. I optimised the asset variations across Facebook, Instagram, and Universal App Campaigns (UAC) for YouTube for various APAC regions (Singapore, Malaysia, Indonesia, Thailand), maximizing click-through rates and scaling regional user acquisition.