Integrated Digital Campaigns

As a creative in marketing, I elevate digital growth strategy through high-impact visual design.

  1. Australian Open 2026

  2. Carabao Cup 25/26

  3. F1 “You’e Missing Out”

1

beIN SPORTS: Australian Open 2026 Integrated Campaign

  • Role: Motion & Graphics Designer

  • Deliverables: On-Air Graphics, Fan Zone Activation, Social Media Assets, Media Buys

  • Key Impact: Experiential design for fan zone activation, “AO By The Quay”

I worked across broadcast production and experiential marketing to drive fan engagement. Alongside the creative team, I produced high-volume digital media buy assets and engineered on-air graphics deployed across beIN SPORTS' APAC regions.

The centerpiece of the campaign was "AO by the Quay," a massively successful fan zone activation that achieved overwhelming foot traffic. My key contribution was the environmental design concept for the Harry’s Bar Takeover — the event's food, drink, and indoor screening extension of the event. “AO by the Quay” delivered exceptional commercial ROI, earning high praise and strong favor from Tennis Australia, successfully solidifying this important new partnership.

Harry’s Bar (Before)

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Harry’s Bar (After)

Media Buys:

2

beIN SPORTS: Carabao Cup 25/26 Integrated Campaign

  • Role: Motion & Graphics Designer

  • Deliverables: Hero Motion Promo, Social Media Assets, Media Buys

  • Key Impact: Optimized artwork longevity across 3 major tournament stages.

I crafted the visual and motion identity for the Carabao Cup multi-channel rollout. By engineering high-spec, dynamic motion graphics for the Quarter-finals, I provided the marketing team with a versatile "Hero Asset." The template design system was scaled seamlessly across multiple subsequent tournament stages, significantly cutting production turnaround times and optimizing artwork longevity across regional digital touchpoints.

3

beIN SPORTS: Formula 1 “You’re Missing Out” Integrated Campaign

  • Role: Motion & Graphics Designer

  • Deliverables: Social Media Assets, Media Buys

  • Key Impact: Scaled net-new fan acquisition through storytelling approach.

I created cross-channel assets for this high-velocity fan acquisition campaign. Developed specifically to capture casual sports viewers by triggering immediate FOMO (Fear Of Missing Out), the creative strategy relied on high-intensity storytelling. I optimised the asset variations across Facebook, Instagram, and Universal App Campaigns (UAC) for YouTube for various APAC regions (Singapore, Malaysia, Indonesia, Thailand), maximizing click-through rates and scaling regional user acquisition.